And now the company has launched its web shop to further enhance its service offering to its more than 4 000 customers in South Africa.
Michael Springer, Managing Director of Pitney Bowes SA, says the company believes that technology is the key to enhancing and streamlining its customer service. .
“Rather than relying on time-consuming phone calls, our customers can now shop on-line, at their leisure, browse our product range and make their order at the click of a button,” he says. .
“Because of the sheer number of customers, it was proving challenging to maintain relationships and keep tabs on customers’ requirements purely telephonically; and so the web shop has opened a new channel of selling, with the emphasis on making life easier for the customer,” explains Thoko Gumede, Managing Director of Pitney Bowes Batsumi Enterprise, the Black Empowered arm of Pitney Bowes SA. .
With a prestigious Level 1 BBBEE rating and strong governmental customer base, Pitney Bowes Batsumi Enterprise focuses on selling consumables such as print cartridges and envelopes, and as such, will also be utilising the web shop to extend its sales capabilities to its customers. .
“The Pitney Bowes web shop was thus designed for ease of use, providing instant and transparent access to the full range of office consumables, complete with photographs, to ensure that customers know what they are getting,” Gumede comments. .
The Pitney Bowes consumables range includes print cartridges, envelopes, paper, binders, laminators and other office supplies – many of which, as Springer points out, are sourced locally. .
Also, Pitney Bowes’ famous mailing and office equipment is also available through the web shop, such as table top shredding, folding and sorting machines. .
Springer describes the further benefits of the new web shop: “We offer credit card facilities, so that new customers, who may not have the time to apply for an account, can simply purchase right then and there. .
In addition, there is a telephone number, so if at any stage a customer has a query, or needs advice, there is always someone on hand to assist.” .
The Pitney Bowes web shop also entices customers through its monthly specials – attractive offers that are only available through the online channel. .
However, as Springer notes, credibility is an important consideration for first-time web shoppers. .
“Fortunately, our customers have the assurance that Pitney Bowes SA has the strong international backing of our parent company, with its more than 90 years of mailstream innovation and expertise. So, we not only offer a globally proven product, but total security and peace of mind.” .
When it comes to delivery, Pitney Bowes has outsourced to local experts in transport and logistics, who hold stock, manage logistics and deliver to all the major centres around South Africa. .
“Our guarantee is that you will receive your order within 5 working days, although we strive to deliver within 2 to 3 days; and if there should be delay, we will advise you promptly,” says Springer. .
Switching from telephonic orders to online shopping requires a change of “purchasing mindset”, notes Springer, who acknowledges that there will always be a use for the telephone for those organisations whose policies don’t make provision for ‘web-shopping’. .
“But for those companies who prefer an easy, non-intrusive way to top up their supply of business consumables, around the clock, there is no better way to shop!” .
Springer notes that the web shop, launched in August, will enjoy further refinements as it is a “work in progress”. .
“We look forward to continually extending our product range and enhancing the ways in which we can make our customers’ lives easier,” he concludes. .
About Pitney Bowes
Pitney Bowes is a $5.6 billion global technology leader whose products, services and solutions deliver value within the mailstream and beyond. Founded in 1920, the company’s 33,000 employees deliver technology, service and innovation to more than two million customers worldwide. For more information about Pitney Bowes, its products, services and solutions, visit www.pb.com.
Kendal Hunt PR Consultant and Writer Kendal Hunt Communications Kendal@kendalhunt.co.za 011-704-5649