TargetPro for Predictive Analytics

Identify your best customers, understand the markets you serve and rank potential prospects with TargetPro v4.7, the complete target marketing solution from Pitney Bowes MapInfo. Built on the premier desktop mapping software, MapInfo Professional®, TargetPro delivers advanced customer profiling and powerful geo-demographic analysis capabilities with an easy-to-use mapping interface. Marketing professionals and analysts rely on TargetPro to plan marketing initiatives and achieve the greatest return on their marketing investments.

Maximize marketing ROI with TargetPro:

Execute successful target marketing initiatives

• Execute successful target marketing initiatives
• Identify opportunities with demographic analysis and segmentation
• Define customer behaviors and attitudes with advanced profiling
• Rank markets based on likely customer response
• Determine the most effective way to reach your audience
• Identify product/service mixes to cross-sell and up-sell customers

Easily integrated with existing systems

• Combine company data, customer demographics, and third-party data
• Scalable for desktop, client server, web and mobile solutions
• Run multiple reports for multiple areas at the same time

Share location intelligence across your organization

• Import and export data in a variety of formats
• Create reports in PDF, HTML, and Crystal Reports formats